you are here: home page | Philosophy | Demand Creation
! DEMAND CREATION !
Technical Sales
Investment into Projects
is NOT
COMMODITY Sales
Focus:
Get Customer’s Purchase Order
Bring up Month-End Business Numbers
DEMAND CREATION Technical Sales MUST Cover
All Stages of the Project Design-Chain with Engineers
Identifying Customer’s KEY Decision Makers
Understanding Individual Stakeholder Needs
From Raw Material to Final Product
It’s perfectly understood in the Electronics Market, Depending on the Complexity of the Design and Efforts needed for Engineering, Testing and Passing all necessary Certifications (e.g. in Automotive Applications), it may take up to two / three years from Kicking-Off the Project Development until Start of Production.

e.WO offers Demand Creation Service in native German Language for Non-European Firms, promoting their Technologies to a wide Customer Range across Germany / Austria / Swiss
Covering a wide range of Customers, from Engineering Offices and little market segment focused Specialist Companies, over Mid Size Players to large Market Leading OEMs


To Successfully Promote and Position Cutting Edge Hard and Software Technologies, Identifying Fitting Customers and Decision Makers within Target Clients is Key for Design-In Success

Addressing Manufacturer’s Key Technology Messages to R&D, from Engineers to Managers and technically skilled Purchasers / Marketing Experts
